Events and festivals tourism is one of the fastest growing forms of tourism. They are becoming increasingly popular in rural areas as a means to revitalize local economies. Festivals and special events play important roles in destination development, image makers, animators of static attractions, and catalysts for other developments.

Community events and festivals can make a significant contribution for rural development with strategic planning, well-defined goals, local level partnerships and funding. However rural communities often organize tourism events to inject cash into their economies. This cash is not enough to achieve comprehensive rural economic development. Events assist the tourism businesses of the region but are not enough to revive the entire economy.